This episode is a winner! Joe Lauzon joins me on the 7 Figure CEO podcast to talk about his journey to the UFC, and the systems that enabled his Academy: Lauzon MMA (Raynham, MA) to become the massive success that it is today.
Mr. Lauzon is a 26x UFC Veteran, has his Black Belt in Brazilian Jiu Jitsu, is a father, and one of my A-Team clients.
Starting his training at the age of 16 he instantly took a liking to No-Gi Grappling. Several years later he graduated with a degree in Computer Science. It’s that analytical mind that allowed him to prioritize his personal development over his love of video games.
Lauzon MMA has been in business for 12 years and has an active count of more than 300 students. During Covid, his Academy got a huge upgrade; moving from a 5,000 sq ft facility to 7,500 sq ft. facility.
Mr. Lauzon also participated in my Jitz University program, which helped him to refine his children’s program into what it is today. He expressed that the systems he learned are not only built to be replicated but also will allow him to expand into additional academies in the coming years.
He discusses how he’s found a way to leverage his social media presence into referrals and a steady stream of new members. Among many other key attributes of his success, he has embraced the power of Time-Blocking, and is an advocate for “Standing on the Shoulders of Giants,” since he knows that Mentors can help you get to where you’re going faster.
Have a listen to this episode; I know you’ll love it!