We Do The Work
"We Do The Work" is a podcast by Cris Rodriguez dedicated to those who believe in the tenacious pursuit of their dreams. In a world where we turn ceilings into floors, we dive deep into the essence of health, wealth, and relationships, uncovering that true fulfillment lies not in our achievements, but in the journey of us doing the work.
We Do The Work
Determining Your Marketing Budget
In this episode of We Do The Work, we dive into one of the most important decisions every business owner faces: How much should you spend on marketing?
Whether you’re in a maintenance phase or ready for growth, understanding where to spend your time, energy, effort, and money can make or break your strategy.
Join us as we cover:
- 📈 Determining Your Marketing Phase: Are you in maintenance or growth mode?
- 💰 Spending Benchmarks: Why the SBA recommends allocating 8%-10% of your revenue to marketing.
- 🚀 Adapting to 2024 Costs: Marketing isn’t what it was in 2019—learn why $500/month is no longer enough.
- 🔍 Reverse Engineering Your Budget: From CPL (Cost Per Lead) to LTV (Lifetime Value), we break down the metrics that matter.
- 🗓️ Seasonality Insights: How to adjust your spend during slow or peak times in your industry.
- 🎯 Making Magic with Ads: The ideal daily budget for Facebook and Google Ads to generate real results.
This episode will help you create a data-driven marketing budget that drives measurable outcomes. You’ll also learn how to navigate seasonality, track attribution, and ensure your efforts align with your goals.
💡 Pro Tip: The cost of marketing has risen, but so has the opportunity. Smart spending today can lead to exponential growth tomorrow!
🔗 Tune in now and take the guesswork out of your marketing budget!